The British Independent Film Awards (Bifa) have received almost £300,000 from the latest round of awards from the British Film Institute (BFI) Audience Fund.
The BFI Audience Fund allocates funds from the National Lottery. Its primary focus is to support projects that drive diversity and inclusiveness in audiences, both on screen and within the workforce.
The £297,160 prize will support Bifa in its ‘always on’ marketing campaign, from July 1, 2022 to March 31, 2023. This includes new ticketing strategies and the continued production of podcasts for younger audiences at the UK scale.
The fund will also be used to help Bifa organize its annual awards ceremony. This year’s ceremony is set to take place on December 4, with a shake-up of the awards roster, including the removal of gender-specific acting award categories.
Bifa also received £18,500 from the BFI Film Fund for Talent Development in June this year.
Other BFI Audience Fund awards given in June and July are: £15,802 to Bohemia Media for activities related to the release of queen of glory; £39,000 to Picturehouse Entertainment for a talent tour and marketing costs for the release of Celebration; £30,000 to Aesthetica magazine for the 2022 Aesthetica Short Film Festival; £50,000 to the Edinburgh International Film Festival; £35,000 to the Manchester Animation Festival; £50,000 to the UK Jewish Film Festival; £28,920 to Aya Films to support the release of The Gravedigger’s Wife; £20,800 to the Watershed Arts Trust for its Cinema Rediscovered program tour; and £38,000 to support the 2022 edition of Film Africa, the annual festival of the Royal African Society.