Sharjah Film Festival paves the way for budding filmmakers

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Gulf today, Journalist

The Sharjah International Film Festival for Children and Youth (SIFF) is playing a pivotal role in paving the way for aspiring young filmmakers and promoting a vibrant film culture through its platform, participants at an event said yesterday. round table entitled “Role of festivals in the promotion of films”. (Friday), as the 8th edition drew to a close after a successful six-day race, virtually.

Moderated by SIFF 2021 junior juror Batoul Al-Tamimi, the panel included Emirati filmmaker Amer Salmeen; Ahmed Al Mulla, director and founder of the Saudi Film Festival; and Emirati cinematographer Masoud Amralla Al Ali, who praised SIFF’s efforts to give children and young people creative perspectives through exposure to world cinema, training in various media arts and promotion of healthy competition between them.

Impact of SIFF on the younger generations

Noting the impact of hundreds of films, especially animation, and workshops offered by SIFF to stimulate the imaginations of young people, Masoud Amralla Al Ali said the festival nurtured a deep love and understanding of the arts cinematographic in children and young people.


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Regarding the role of festivals in promoting films, he said that they inspire filmmakers to push their creative limits and help attract global audiences to their creative product, noting that these festivals in UAE and GCC in the past 20 years have played exactly this role. .

For his part, Ahmed Al Mulla said that the future of the film industry in the Kingdom of Saudi Arabia is bright, as is preparing to offer a new wave of local cinema ready to create a positive artistic impact on audiences. and festivals.

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He then appreciated SIFF’s strategy to broaden the creative and artistic horizons of future filmmakers, adding: -watching for film lovers. For this and many other reasons, film festivals are a valuable marketing tool.

Festivals highlight documentary genres and short films

For Amer Salmeen, film festivals are talent incubators, invaluable sources of knowledge and platforms for dynamic creative exchange. He also noted that these events have played a particularly important role in popularizing documentaries and short films, which are not marketed as mainstream cinema, adding that another reason for their growing popularity is digital streaming platforms. and satellite channels that support and promote their production.

Panelists also stressed the importance of creating films from the Arab world, showcasing local and regional culture to transform Arab viewers from consumers of other cultures to learn more about their own. They noted the importance of using the latest technology to improve the quality and global appeal of their work in order to bring it up to international standards.

In a related development, young media enthusiasts in the UAE were introduced to the art of creating fun and engaging videos using cutting edge editing software to improve their storytelling skills during ‘an educational workshop organized by Sharjah Media City (Shams) yesterday the last day. of the 8th edition of the Sharjah International Film Festival for Children and Youth (SIFF).

Joe Karkour, Adobe Systems Sales Director in MENA and Eastern Europe, led a step-by-step virtual tutorial that introduced young audiences to the range of Adobe Premiere Pro tools and features for professionals. help streamline their workflow and create stunning content. .

Participants were guided through the basics of using the software from starting a new project to exporting the finished part, cutting and editing sequences, color grading, optimization audio, etc. The first part of the workshop focused on familiarizing participants with software tools and navigating the workspace panels.

After importing video content from the computer and creating an initial sequence, participants learned the basics and shortcuts of trimming, moving, and rearranging clips in the timeline, as well as techniques for applying special effects. and adjust the color.

The workshop also offered tips on improving the soundtrack by adding transitions or using customizable audio effects. Participants also learned easy-to-use techniques for styling on-screen titles and animating graphics.

The workshop concluded with lessons on choosing from a range of standard video formats for easily posting to Vimeo, YouTube or other digital platforms.


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