Popular Film Distributor Brings Independent Cinema to FSU Community

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In 2012, Daniel Katz, David Fenkel and John Hodges used their combined experience in the independent film industry in New York City to create a distribution company with a simple goal: to focus on publishing and marketing films with “a separate point of view ”.

Five short years later, the founders of A24 seem to have exploited a larger market than initially expected. Today, A24 films represent the center of a new generation’s passion for storytelling, and a focused effort to preserve the shared experience of watching a movie.

With a growing library of critically-acclaimed films in a myriad of genres, A24 is now looking to expand its reach to younger audiences through college internship and engagement programs.

“A24 at Florida State is a partnership between A24 and the University to bring their independent, engaging and unique filmmaking to Florida State,” said Seren Markovich, an FSU student studying digital media production. “Students are a big part of A24’s demographics, I think they’re tapping into a market that young people want, which is creativity in film.”

Markovich represents the programs on the A24 campus as a local marketing intern, focusing on community events, including film screenings and discussions.

To celebrate the launch of A24 in Florida State, the company is hosting an art gallery focused on the characters and stories from their filmography.

“There is so much to look forward to in terms of the ambition and creativity of our students,” added Markovich. “The art exhibit is a presentation of local and student art that showcases A24’s films and the creativity that can come from those stories.”

While events like the upcoming art exhibition hope to bring together FSU’s community of artists and creators to celebrate the stories A24 fans have grown to love, at the heart of this program is an appreciation of the impact that a film can have on the audience.

“I think it would be impossible to have the success that they had if they didn’t have the authenticity behind it, and I think it’s a very common theme that runs through their films and society,” Markovich said. “Even though these are fictional films, all the feelings and emotions behind them are true.”

A24 quickly gained traction in Hollywood pursuing films that depict people and experiences that normally struggle to be portrayed on the big screen.

Markovich describes A24’s academic presence as a step towards promoting an ongoing appreciation of alternative stories as part of the cinematic experience.

“It’s important that we have a lot of creatively engaging and courageous cinema everywhere, especially on college campuses,” Markovich said. “It is more important than ever that people are exposed to the diversity and variations of cinema.”

Following the art exhibit, the Florida State Student Life Cinema will host a free screening of “Eigth year”A coming-of-age drama that reconnected college-aged audiences to the struggles of adolescence earlier this summer. The film marks the directorial debut for comedian Bo Burnham, as well as a continued focus within A24 on telling emotional stories that student audiences can relate to.

Since the initial planning of college engagement programs, A24 has sought to keep students at the center of events the company will host in Tallahassee.

Markovich explained one of the main factors in maintaining a close connection with the AUS community.

“[A24] enabled students themselves to apply for on-campus internships because they know we will know our school better and know our demographics better, ”said Markovich.

Ultimately, A24 seeks to build a stronger relationship with the student audience by focusing on the same goal that propelled the company to the forefront of Hollywood in 2012: authentic stories that inspire and engage viewers like Markovich. , which was first introduced to A24 as a fan. .

“I think everyone wants a good story,” Markovich said. “Even though you’re someone who wouldn’t normally go for something like an A24 release, there’s something that people resonate with in these movies, and I think people are pleasantly surprised when they realize that the cinema, in many ways, is seeing yourself on the screen and feeling that you are not alone. “

A24 will host an art exhibition (5:00 PM – 7:00 PM) prior to the on-campus premiere of “Eighth Grade” (7:00 PM) on September 19 at the Askew Student Life Center.

A24 is currently accepting submissions from local artists and students who wish to showcase their work at the show.


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