Movie Industry Hopes ‘Sonic 2’ Success Signals Return of Family Movie

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Image via Paramount.

After two years of coronavirus hampering box office receipts at cinemas, theater owners and other industry players are hopeful that sonic the hedgehog 2 could not only be a hit, but ring in a new era of kids and families returning to movie theaters in general.

As the first major family film to be released in 2022, the PG-rated picture is already doing tricks around pre-sale tickets for the first movie, grossing $6.25 million. That’s more than double the original’s $3 million gross in preview sales in the pre-pandemic movie market.

Paramount Pictures is already predicting the film could gross $50 million this weekend, and if sales continue to soar, it could signal that highly sought-after family demographics may be ready to return to multiplexes in droves once again. CNBC reports.

The new film again stars Ben Schwartz as the titular blue blur and Jim Carey as Dr. Robotnik, Idris Elba as Knuckles, and Colleen O’Shaughnessey as Tails.

The first film was something of a surprise hit when it hit theaters in February 2020, a time when COVID-19 had made landfall in the United States, but had yet to be designated as a pandemic, ushering in a lockdown. ulterior. – stockings. Overcoming an unprecedented fan-requested Sonic character redesign and accompanying delay, sonic the hedgehog boasted a $58 million opening weekend.

Nowadays, sonic the hedgehog remains the highest-grossing video game movie adaptation of all time, according to box office mojowith a lifetime gross domestic income of $148,974,665.

Although the studio’s projected $50 million for the sequel’s opening weekend is slightly lower than the original, it would still be an impressive start for a movie aimed at young children, given the circumstances. Plus, a more generous $65 million opening weekend forecast by Boxoffice Pro would eclipse even the original film. BoxOffice.com’s prediction is even higher: between $60 million and $75 million.

Many children weren’t eligible to receive vaccines until the fall of 2021, with children under the age of five still not eligible, so parents have been quite reluctant to take their entire family to the movies in droves until now.

Parental hesitancy to bring kids to the movies and an almost endless selection of streaming content available in homes may have contributed to the fact that no film specifically aimed at families has grossed more than $200 million at the box- national office since March 2020.

Sonic 2 is the biggest litmus test yet during the pandemic of how comfortable parents feel bringing their kids back to public places like the theater,” said BoxOffice Pro chief analyst Shawn Robins. Bloomberg. “The box office results of this movie will tell us a lot about what to expect from other family films to come over the summer and beyond.”

Sonic 2 doing strong numbers could be an indicator of the success of children’s films coming this summer, and possibly pulling in pre-pandemic numbers for films such as Pixar Light year and Universal Minions: The Rise of Gru.

With many studios having pushed family movie releases further back in the schedule due to the pandemic, parental sentiment may be high enough in the final days of the pandemic for studios to finally reach that sweet spot that allows to a theatrical release to be useful, BoxOffice.com chief analyst Shawn Robbins told CNBC.

Sonic 2 capitalizes on much of the pent-up audience demand for these family movies, which have only sporadically opened in theaters over the past year and have often been at the mercy of new COVID strains dominating headlines” , did he declare. “That’s not the case now, however, as many have returned to something akin to pre-pandemic lifestyles like going to the movies.”

sonic the hedgehog 2which earned a respectable 67% critical rating on the review aggregation site rotten tomatoesis currently in theaters.

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