She said the series also quickly became a trending topic on Twitter, with more than 13 million tweets posted and retweeted. The soap also received more than 8.3 billion impressions and helped promote tourism.
For example, she said, the number of visitors to the ancient Wat Chaiwatanaram temple in Ayutthaya has increased sevenfold to around 6,000 per day.
The series was also broadcast in 26 countries and streamed in 23 countries via Netflix.
The producer explained that the content used by the entertainment industry is essential to promote the country. Producers should integrate domestic art and culture as a soft power in entertainment content, but this will require more funding, and this is where government support is needed.
“Content is king. We need to produce quality content that captures the interest of global audiences,” Arunocha said. “But doing this requires a lot of money and the government should support us. Good ideas with poor production quality cannot compete internationally.
She added that the government should establish an institution that supports the production and international distribution of Thai entertainment content so that the industry can become the country’s main soft power.
Wibul Leeratanakhachor, CEO of Search Entertainment Co Ltd, said it was time for Thailand to use the entertainment industry as its main source of soft power.
He pointed out that television series focusing on the LGBTQ (lesbian, gay, bisexual, transgender, queer) population, known as “Y” series, have been an important source of “soft power” in the international market. He said Thailand’s “Y” series were screened through multiple platforms in Asia.
The music industry also provided soft power, with many young Thai singers hitting the NYC Times Square billboard.
Wibul said a special government agency should focus on bringing Thai entertainment content overseas.
“Our budget and headcount cannot be compared to content creators in many other countries. But we have several strengths that can propel us globally. However, we often find ourselves isolated in the global market, so it is time for government and industry to come together for sustainable growth,” said Wibul.
Wanruedee Pongsitsak, Creative Director and Script Developer at GDH Co Ltd, said Thai content is accepted more globally, but there is not enough good content being created due to budget limitations and market size. local.
Wanruedee cited the “Bad Genius” movie his company produced. She said the film was bought for replication by Hollywood, but Thai film distributors didn’t even think of pushing it overseas.
“The Thai film market is small and does not have enough purchasing power. The market cannot cover production costs. So, the government should help Thailand’s film industry grow and use it as soft power to promote the country,” Wanruedee said.