M1 is making its mark as Singapore’s leading telecommunications service provider by bringing people’s passion to light. Aiming to give individuals a platform to share the things they are passionate about, M1 hosted ‘That One Show’ on December 21, 2021, in collaboration with 3 extraordinary filmmakers. Lasting around 45 minutes, the live online event featured 3 short films celebrating humanity, stories, people and love. Now available for viewing on M1’s YouTube channel, viewers can enjoy Christmas Tale masterpieces for a dose of holiday nostalgia.
SINGAPORE – Media outreach – February 4, 2022 – Back by popular demand, M1 Limited hosted ‘That One Show’, where the lucky winners took home prizes worth over S$3,000. To make Christmas even more special, the leading digital service provider has teamed up with award-winning filmmakers for the one-day online event. Along with spotlighting the capabilities of the iPhone 13 Pro Max with the help of these filmmakers, viewers revel in the musical performances of the classic vintage singer and songwriter from Singapore.
Delivering on the brand promise to celebrate individuality
Early 2021, M1 launched the “BE” campaign celebrating the specificity of each individual. “That One Show” further underscores M1’s belief in celebrating each person’s best, unique and authentic self. Branded with the tagline “Follow your passion, my friends”, the live broadcast featured Christmas tales seen through the lens of 3 acclaimed filmmakers who followed their passions – Alvin Lee, Jun Chong and Royston Tan. All captured on iPhone 13 Pro Max, each one-minute film encapsulates their passion for filmmaking while demonstrating the power of iPhone 13 Pro Max in moviemaking through its advanced features and technologies such as Cinematic Mode,
Relive the best of “That One Show”
Did you miss the December edition of ‘That One Show’? Stream All Short Films Online Today On M1’s YouTube channel! After garnering over 1.5 million views so far, check out all the best shots taken with the iPhone 13 Pro Max. Get your hands on the latest iPhone 13 lineup and make it your new superpower. Visit in-store or online today for more information on pricing and custom plans!
About the M1
M1, a subsidiary of Keppel Corporation, is Singapore’s leading digital network operator, providing a suite of communications services, including mobile, fixed and fiber offerings, to over two million customers.
Since launching its commercial services in 1997, M1 has achieved many firsts – becoming one of the first operators to be awarded one of Singapore’s two nationwide 5G standalone network licenses, the first operator to offer nationwide 4G service, as well as ultra-high speed fixed broadband, fixed voice and other services on the National Next Generation Broadband Network (NGNBN).
M1’s mission is to drive the transformation and evolution of Singapore’s telecommunications landscape through cutting-edge technology and tailored offerings. For more information, visit www.m1.com.sg.
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