JJ Abrams’ Bad Robot is set to produce a live-action film adaptation of Mattel’s Hot Wheels race car property for Warner Bros.
JJ Abrams is about to produce a Hot Wheels live action movie for Warner Bros. Abrams’ Bad Robot recently teamed up with Warner Bros. to work on feature film and television projects for the studio, with a number of items already in the works. Currently, Bad Robot is working on a new Superman film by Ta-Nehisi Coates, a Zatanna film written by Emerald Fennell and an animated version of Dr. Suess Oh, the places you’ll go by director John M. Chu. There is also the long gestation adaptation of Justice League Darkwhich is expected to be a live-action series featuring John Constantine, Deadman, Etrigan the Demon, and many more from the darker side of the DC Universe.
Hot Wheels was created by Elliot Handler in 1968 to rival Matchbox with a more stylized, hot-rod version of mini toy car replicas. Since then the brand has grown and endured, continuing to produce a huge range of toy cars, while also venturing into RC cars, playsets and a host of vehicles outside of cars. The brand has also had a number of different anime shows, as well as a popular video game series, called Hot Wheels Unleashed. A Hot Wheels The live-action feature film has been in development for years, with The Fast and the Furious franchise director Justin Lin was set to direct at one point, but nothing has materialized yet.
Now comes the word (via The envelope) that Abrams and Bad Robot are about to take over Hot Wheels for the live-action adaptation, which will be an action movie that “will showcase the hottest and sleekest cars, monster trucks and motorcycles in the world. “Screenwriters Neil Widener and Gavin James were the latest recruits to pen a script for the film, but it’s unclear who is currently leading the creative team outside of Abrams. Robbie Brenner, who will produce the film for Mattel Films, buzzed about the upcoming effort, saying:
As a global leader in automotive culture, Hot Wheels has ignited the challenging spirit of automotive enthusiasts for generations. Fans of all ages are now ready for the ride of their lives with the incredible talent of JJ Abrams’ Bad Robot joining us alongside Warner Bros. Pictures to turn the legendary Hot Wheels IP into a thrilling story for the big screen.
Apart Hot WheelsMattel has big plans to adapt much of its IP, starting with next year’s live-action adaptation Barbie from director Greta Gerwig and starring Margot Robbie and Ryan Gosling. In addition to the two Hot Wheels and BarbieMattel is also considering adaptations of American Girl, Barbie, Barney, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View Master, and Wishbone. In addition to the aforementioned Bad Robot DC projects, the production company is also continuing its partnership with Paramount on the upcoming star trek 4 with director Matt Shakman.
the Hot Wheels IP is a household name for any child who grew up playing with toy cars, as its legacy lives on since it entered the market. The trick for Hot Wheels will find a captivating story, as well as captivating characters, which will make cars, trucks, motorcycles and other assorted vehicles that race on the big screen a worthy watch. While half the appeal is seeing the vehicles in action, it will take smart casting and creative direction that can balance all the things that make Hot Wheels compelling beyond the imaginative play they’ve inspired for decades to draw people into the theater, but Abrams has a definite eye for showmanship, so it looks like the IP is finally on the right track.
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Source: The envelope
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