“I lost 65% of my investment”, distributor of films after the dismal failure of Liger at the box office


Laal Singh Chaddha could have borne the brunt of the boycott trend, but Vijay Deverakonda-starring liger suffered mainly because of the poor script, forced climax and poor performance by Ananya Panday – or so critics and fans said. The film that marked Deverakonda’s pan-Indian debut was expected to smack over Rs 200 crore – that’s what the actor himself said. However, fate had a completely different plan.


The movie that people called a disaster won’t even be able to recoup 30% of its cost.

Southern distributor Warangal Srinu says he has lost 65% of his investment. “I lost a lot of money, no doubt. Like on Liger, I lost something up to 65% of my investment,” he told ETimes.

Also read: Early reviews of Vijay Devarakonda-Ananya Panday’s Liger are out and people have mixed reactions

Speaking about Vijay Deverakonda’s overconfidence before the release of Liger, which was even criticized by a Mumbai theater owner, the distributor further said:

“I can’t say if he was overconfident. But if he was, how does it still pay not to go see a movie that isn’t bad? Do we realize that in our quest to banning actors and filmmakers, based on preconceived notions, we are ruining poor families of poor crew members.”

Meanwhile, Vijay Deverakodna is said to be unhappy with the final product himself. He even reportedly cried after watching the film and was disappointed, also because of the lukewarm audience response to the film, a report on Track Tollywood says.

Also read: Vijay Deverakonda meets theater owner who called him arrogant and expresses regret over his comment

In four days, the film has hit Rs 24.25 crores so far.

Liger’s producer, Charmee Kaur, also spoke recently about the film’s failure at the box office.

Co-producer Charmme Kaur, who financed the film with Karan Johar and Puri Jagannadh, says so

In an interview with Free Press Journal, she said OTT is one of the reasons theater attendance has declined. “Certainly, people have access to better content with a click just by sitting at home. The whole family can watch the big budget movies on TV, and until you really get them excited, they don’t come At the movie theater.”

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